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Campaign promotes the Fade Resist collection with new colors.
March 25, 2024
By: Melissa Meisel
A new brand initiative by Dark & Lovely will empower Black women to experiment and express their playful side with color. Introducing “Play in Color.” With the new campaign comes the debut of the brand's newest hair color collection, Fade Resist Immersive Bolds, featuring three new shades – Poppin' Pink, Virtual Violet and Reality Red. Fade Resist Immersive Bolds Collection Dark & Lovely’s Fade Resist collection purports to have the largest color ...
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